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PC chip counterattacks Apple and Intel

10/29/2022 11:00:08 AM

The third-generation Snapdragon 8 mobile platform is Qualcomm's first mobile platform specifically designed for generative AI, using 4nm technology and equipped with the industry's fastest device side memory LPDDR5X. Compared with the previous generation platform, its AI performance has improved by 98% and energy efficiency has increased by 40%; The maximum CPU frequency reaches 3.3GHz, with a 30% performance improvement and a 20% energy efficiency improvement; GPU performance improved by 25% and energy efficiency improved by 25%.

The all-new PC processor Snapdragon X Elite also adopts 4nm technology, with a 12 core CPU that can achieve twice the performance of x86 processors and 50% higher peak multithreading performance than Apple M2 chips. The GPU computing power can reach 4.6TFLOPS, the AI processing speed can reach 4.5 times that of competitors, and the heterogeneous AI engine performance can reach 75TOPS. It supports large models with device side operating parameters exceeding 13 billion.
The first generation S7 and S7 Pro audio platforms were the first to support Qualcomm Extended Personal Area Network (XPAN) technology and ultra-low power Wi Fi connectivity. Compared to the previous generation platforms, AI performance has improved by nearly 100 times and computing performance has increased by 6 times. They can extend audio transmission distance in homes, buildings, or campuses, and support up to 192kHz lossless music quality.

Qualcomm also announced a new cross platform technology, Snapdragon Seamless. This technology can seamlessly connect multiple terminals, including mobile phones, PCs, headphones, and augmented reality (AR) headsets, across multiple operating systems, sharing peripherals and data, just like using a unified integrated system to share information.

This technology can achieve cross device screen, file sharing, and other functions. For example, the mouse and keyboard can be seamlessly used on PCs, phones, and tablets. Files and windows can be dragged and dropped between different types of terminals. Headphones can intelligently switch based on the priority of sound sources. XR can provide extended functions for smart phones.
Qualcomm's third-generation Snapdragon 8 mobile platform, Snapdragon X Elite PC platform, wearable platform, and audio platform now support Snapdragon Seamless. In the future, this technology will be extended to XR (Extended Reality), automotive, and IoT platforms. Microsoft, Android, Xiaomi, Asus, Honor, Lenovo, and OPPO are collaborating with Qualcomm to create a multi terminal experience powered by Snapdragon Seamless. This technology will be launched on terminal platforms worldwide as early as this year.

1\ For the first time supporting multimodal generative AI, mobile phones can run 10 billion parameter large models
At 9:01 local time in Hawaii, the 2023 Snapdragon Summit officially opened, with over 400 attendees present.

Qualcomm first released some transcripts: Snapdragon has landed over 3 billion terminal devices, with brand awareness twice that of competitors, purchase intention nine times that of competitors, recommendation intention ten times that of competitors, and consumers willing to pay a premium of 16% higher than competitors to purchase terminals equipped with Snapdragon. The members of Snapfriends Club have reached nearly 14 million.
Subsequently, Qualcomm CEO Amon stepped onto the stage to share Qualcomm's observations on the trends of generative AI and hybrid AI.
Anmeng said, "We are entering the era of AI, and terminal side generative AI is crucial for creating a powerful, fast, personalized, efficient, secure, and highly optimized experience. Snapdragon has unique advantages in helping to shape and seize opportunities for terminal side generative AI, and future Snapdragon empowered generative AI experiences will be everywhere."

For generative AI, the third-generation Snapdragon 8 is the first to support multimodal universal AI models and now supports running large models with over 10 billion parameters.
On the third-generation Snapdragon 8, a large language model with 7 billion parameters can generate 20 tokens per second; It takes less than 1 second to generate one image using the AI Wensheng Image Model Stable Diffusion.
The Snapdragon platform now supports running end-to-end large models for enterprises or institutions such as Microsoft, OpenAI, Meta, Android, Baidu, Zhipu, BLOOM, stablity.ai, Baichuan Intelligence, Youdao, etc.
Meta founder and CEO Mark Zuckerberg shared Meta's collaboration with Qualcomm through video VCR.
The behind the scenes hero is the upgraded Qualcomm AI engine, composed of Hexagon NPU, Adreno GPU, Kryo CPU, and others.
Anmeng said that Qualcomm has significant advantages in device side AI performance, heterogeneous computing power, scalable AI software tools, horizontal ecosystem support, and AI mode support.

2\ Lu Weibing showcases the Xiaomi 14 real machine on site, and the third-generation Snapdragon 8 AI improves performance by 98%
Xiaomi President Lu Weibing arrived at the scene and introduced Xiaomi's 6 billion parameter model. He announced that the Xiaomi 14 series smartphone equipped with the third-generation Snapdragon 8 will be released at 19:00 Beijing time on October 26, and predicted that Xiaomi will launch Xiaomi cars in 2024.
Compared with the previous generation platform, the Kryo CPU performance of the third-generation Snapdragon 8 has improved by 30% and energy efficiency has increased by 20%; Adreno GPU improves performance by 25% and energy efficiency by 25%; Hexagon NPU AI performance improved by 98% and energy efficiency improved by 40%.
In addition to accelerated generative AI, the third generation Snapdragon 8 also focuses on upgrading its photography function, which can support various image optimization functions such as AI filled photo expansion, intelligent image cropping for video object erasure, AI background generation, and AI optimized night scene video shooting.
Snapdragon is collaborating with C2PA standards to ensure the transparency and transparency of photo content.
In terms of connectivity, the third-generation Snapdragon 8 is equipped with a 5G baseband chip based on the 5G advanced ready architecture, supporting Wi Fi 7 and dual Bluetooth.

3\ Snapdragon X Elite: CPU performance "double kill" x86 chip, capable of running 13 billion parameter large models locally
Qualcomm refers to the Snapdragon X Elite as the "most powerful, intelligent, and efficient" processor among Windows processors of its class, with a scalable thermal design range and built for AI, allowing users to experience a more intelligent experience from multiple aspects. The PC equipped with Snapdragon X Elite is expected to be launched in mid-2024.
It is worth mentioning that Lenovo CEO Yang Yuanqing and HP President and CEO Enrique Lores congratulated Snapdragon X Elite on their release through video. The newly appointed Vice President of Microsoft's Windows and Devices Business, Pavan Davuluri, went directly to the Snapdragon X Elite platform and shared Microsoft's collaboration with Qualcomm on Windows PC and VR Device Quest.
Snapdragon X Elite adopts a 4nm process node, which includes 12 CPU performance cores; Adopting the most advanced CPU memory architecture design, LPDDR5X memory, corresponding to a maximum memory bandwidth of 136GB/s, and a total cache of 42MB.
Its AI processing power is 4.5 times that of its competitors, and its heterogeneous AI engine performance can reach 75 TOPS. The Qualcomm Hexagon NPU can achieve up to 45 TOPS INT4 of AI computing power, which is 100 times higher than in 2017; Supporting generative AI models with over 13 billion parameters on the terminal side, the terminal side chat assistant for Windows 11 PC (based on the 7 billion Llama 2 language model) can process 30 tokens per second.
The Snapdragon X Elite adopts a customized integrated Qualcomm Oryon CPU, with a dual core boost frequency of 4.3GHz. Under the same power consumption, the CPU performance can reach twice that of x86 processor competitors; The peak multithreading CPU performance is 50% higher than the Arm processor Apple M2 chip.
When reaching the same peak performance, its single threaded CPU consumes 30% less power than the Arm processor Apple M2 Max and 70% less power than the x86 processor Intel i9-13980HX;
The Adreno GPU of Snapdragon X Elite has a computing power of 4.6TFLOPS and can support 3 ultra high definition monitors.
Under the same power consumption, its GPU performance can reach twice that of the x86 processor Intel i7-13800H, and the peak performance power consumption of the same PC is only 1/4 of that of Intel i7-13800H.
Under the same power consumption, the GPU performance is 80% faster than the x86 processor AMD Ryzen 9 9740HS, and when reaching the same peak PC performance, the power consumption is only 1/5 of the Ryzen 9 9740HS.
The Snapdragon X Elite also supports ultra fast 5G and Wi Fi 7 connectivity, as well as advanced audio and camera experiences.

4\ S7/S7 Pro: AI performance improved by 100 times, computing performance improved by 6 times
Qualcomm has also launched the first generation S7 and S7 Pro audio platforms designed for headphones and speakers, combining high-performance, low-power computing, terminal side AI, and advanced connectivity, aiming to unlock the next level of audio experience.
This platform improves DSP performance by three times that of the previous generation platform, AI performance by nearly 100 times that of the previous generation platform, computational performance by six times that of the previous generation platform, and storage performance by three times that of the previous generation platform.
The first generation S7 and S7 Pro audio platforms were the first to support Qualcomm Extended Personal Area Network (XPAN) technology and ultra-low power Wi Fi connectivity. Their low-power Wi Fi connectivity extended the range and quality of audio usage, enabling extended audio transmission distances in homes, buildings, or campuses, supporting multi-channel lossless music streaming up to 192kHz, and enhanced multi-channel spatial audio for gaming.
Snapdragon Sound technology has been applied to the latest third-generation Snapdragon 8 and Snapdragon X Elite. When used in conjunction with terminals using the first generation Qualcomm S7 or S7 Pro audio platform, users will enjoy a better audio experience.
Bose CEO Lila Snyder announced via video that the upcoming Bose QuietComfort series products will adopt Qualcomm Snapdragon S

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